YouTube Creator Academy-10 Fundamentals of a creative strategy in the course: Foundations for success boot camp-day2

YouTube Creator Academy-10 Fundamentals of a creative strategy in the course: Foundations for success boot camp-day2

Got a viral video that pulled 100,000 views? Great! But now what? Chances are, if the audience loved it, they’ll want more. Think beyond the one-video hit and consider developing a series of videos that are just as popular. Use these guidelines to test your ideas and give them the best chance of success on YouTube.

BEST PRACTICES:
-Shareability:

Some ways to be shareable:

• Be topical: When a story is breaking, join the conversation by crafting an episode around it.
• Be relatable: Strike a chord with viewers on a subject they can relate to, whether it’s a broad topic like cell phone habits, or a niche topic like life in New York.
• Be valuable: Try to provide practical value to the viewer. Tutorials rank among the most helpful, frequently used videos on YouTube.
• Be remarkable: Upload a demonstration of exceptional talent or ability.

-Conversation:

Some ways to be conversational:

• Talk to the audience in your core videos: The entire show can consist of this element, or just a segment of it.
• Talk to the audience in separate uploads: If you don’t want to have a “video blog” section, consider making supplemental videos to check in with subscribers, say thanks, or respond to comments.
• Be authentic: It should feel like a conversation because it is. For full effect, it’s critical that the face of the channel comes across as real, honest, and genuine.
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-Interactivity:

Some ways to be interactive:

• Ask the audience questions directly: Be sure to respond to their answers in a subsequent video.
• Ask the audience to submit ideas for future episodes: If you use their idea, be sure to give them a shout-out.
• Incorporate viewer video submissions: With permission, feature clips your fans have submitted to you.

-Consistency

Some ways to be consistent:

• Package your show format clearly: Come up with a durable idea that can sustain interest over multiple episodes.
• Upload on a regular schedule: Stick to delivering videos on a certain day, and communicate this to your audience.
• Feature a consistent personality: Sometimes a likeable and charismatic person can be the “glue” of the channel.
• Stick to your theme: New show ideas shouldn’t stray too far from the theme and voice already established on the channel.

-Targeting

Some ways to be targeted:

• Target audience from the channel level: SkyDoesMinecraft is entirely devoted to players of the game Minecraft.
• Target audience from the show level: Ingrid Nilsen’s channel includes all sorts of content, but her series “Get Ready With Me” targets a specific age group who is particularly interested in makeup and fashion.
• Target audience from the individual video level: Sh*t Sri Lankan Mother’s Say focuses on one-off videos for a specific audience.
• Target an underserved audience: Some audiences get little attention in other media; they’ll reward creators who pay attention to them on YouTube.

-Sustainability

Some ways to be sustainable:

• Think light and nimble: Try to produce in a way that’s less time- and labor-intensive. Typically, the less involved the production, the longer you can sustain it.
• Be realistic: Understand what it will take to produce the series, and how long it will provide content for your channel.
• Block shoot: Record several videos in one day to maximize resources.
• Know what’s next: Have a plan for what you’ll deliver to your audience after the current series is finished.

-Discoverability

Some ways to be discoverable:

• Build trending topics into your show: Design your series in a way that the episodes can engage trending topics in news or pop culture. Use resources like Google Trends, Twitter Trends, and sites like Trendspottr.com to find out what’s being discussed.
• Make “evergreen” content: Create videos that answer common questions or solve common problems. Videos like “How to tie a tie” draw continuous traffic, day after day.
• Be an optimization wizard: Check out our lesson on getting discovered and learn how to best optimize every video with effective titles, tags, and descriptions.

-Accessibility

Some ways to be accessible:

• Don’t tie each episode to the pilot: Design the show so that each episode doesn’t rely on a specific backstory that’s only described in Episode 1.
• Show a brief recap of the situation: Create an intro sequence that reviews what the audience may have missed so they have context for what they’re about to watch.
• Make a strong Call To Action pointing back to the pilot episode: Let viewers know where they can learn the backstory. Use annotations or links in the description.

-Collaboration:

Some ways to collaborate:

• Build a “guest chair” into your show: Design the show in a way that makes it easy and logical to have guest stars.
• Reach out to partners who fit: Find creators in your genre or niche who serve a similar audience.
• Be as specific as possible: YouTubers are busy with their own channels, so when reaching out, be as clear and specific as possible. A well-prepared script is often welcome.
• Make them proud: Feature guests prominently and in a positive light so that they’ll be happy to promote the finished product.

-Inspiration:

Some ways to find inspiration:

• Pay attention to what you love to watch: Think about what you enjoy from television, movies, news, or blogs and consider making something in the same vein.
• Iterate based on what you most enjoy: Try different formats and observe what audiences like best. But also observe what you enjoy doing -- hopefully they’ll be the same!
• Avoid producing videos just because you think they’ll be popular: In the long run, making videos you don’t want to make will most likely lead to frustration.
• For companies: Brainstorm ideas that are true to brand.

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