YouTube Creator Academy-10 Fundamentals of a creative strategy in the course: Foundations for success boot camp-day2

Got a viral video that pulled 100,000 views? Great! But now what? Chances are, if the audience loved it, they’ll want more. Think beyond the one-video hit and consider developing a series of videos that are just as popular. Use these guidelines to test your ideas and give them the best chance of success on YouTube.

BEST PRACTICES:
-Shareability:

Some ways to be shareable:

Be topical: When a story is breaking, join the conversation by crafting an episode around it.
Be relatable: Strike a chord with viewers on a subject they can relate to, whether it’s a broad topic like cell phone habits, or a niche topic like life in New York.
Be valuable: Try to provide practical value to the viewer. Tutorials rank among the most helpful, frequently used videos on YouTube.
Be remarkable: Upload a demonstration of exceptional talent or ability.

-Conversation:

Some ways to be conversational:

Talk to the audience in your core videos: The entire show can consist of this element, or just a segment of it.
Talk to the audience in separate uploads: If you don’t want to have a “video blog” section, consider making supplemental videos to check in with subscribers, say thanks, or respond to comments.
Be authentic: It should feel like a conversation because it is. For full effect, it’s critical that the face of the channel comes across as real, honest, and genuine.

-Interactivity:

Some ways to be interactive:

Ask the audience questions directly: Be sure to respond to their answers in a subsequent video.
Ask the audience to submit ideas for future episodes: If you use their idea, be sure to give them a shout-out.
Incorporate viewer video submissions: With permission, feature clips your fans have submitted to you.

-Consistency

Some ways to be consistent:

Package your show format clearly: Come up with a durable idea that can sustain interest over multiple episodes.
Upload on a regular schedule: Stick to delivering videos on a certain day, and communicate this to your audience.
Feature a consistent personality: Sometimes a likeable and charismatic person can be the “glue” of the channel.
Stick to your theme: New show ideas shouldn’t stray too far from the theme and voice already established on the channel.

-Targeting

Some ways to be targeted:

Target audience from the channel level: SkyDoesMinecraft is entirely devoted to players of the game Minecraft.
Target audience from the show level: Ingrid Nilsen’s channel includes all sorts of content, but her series “Get Ready With Me” targets a specific age group who is particularly interested in makeup and fashion.
Target audience from the individual video level: Sh*t Sri Lankan Mother’s Say focuses on one-off videos for a specific audience.
Target an underserved audience: Some audiences get little attention in other media; they’ll reward creators who pay attention to them on YouTube.

-Sustainability

Some ways to be sustainable:

Think light and nimble: Try to produce in a way that’s less time- and labor-intensive. Typically, the less involved the production, the longer you can sustain it.
Be realistic: Understand what it will take to produce the series, and how long it will provide content for your channel.
Block shoot: Record several videos in one day to maximize resources.
Know what’s next: Have a plan for what you’ll deliver to your audience after the current series is finished.

-Discoverability

Some ways to be discoverable:

Build trending topics into your show: Design your series in a way that the episodes can engage trending topics in news or pop culture. Use resources like Google Trends, Twitter Trends, and sites like Trendspottr.com to find out what’s being discussed.
Make “evergreen” content: Create videos that answer common questions or solve common problems. Videos like “How to tie a tie” draw continuous traffic, day after day.
Be an optimization wizard: Check out our lesson on getting discovered and learn how to best optimize every video with effective titles, tags, and descriptions.

-Accessibility

Some ways to be accessible:

Don’t tie each episode to the pilot: Design the show so that each episode doesn’t rely on a specific backstory that’s only described in Episode 1.
Show a brief recap of the situation: Create an intro sequence that reviews what the audience may have missed so they have context for what they’re about to watch.
Make a strong Call To Action pointing back to the pilot episode: Let viewers know where they can learn the backstory. Use annotations or links in the description.

-Collaboration:

Some ways to collaborate:

Build a “guest chair” into your show: Design the show in a way that makes it easy and logical to have guest stars.
Reach out to partners who fit: Find creators in your genre or niche who serve a similar audience.
Be as specific as possible: YouTubers are busy with their own channels, so when reaching out, be as clear and specific as possible. A well-prepared script is often welcome.
Make them proud: Feature guests prominently and in a positive light so that they’ll be happy to promote the finished product.

-Inspiration:

Some ways to find inspiration:

Pay attention to what you love to watch: Think about what you enjoy from television, movies, news, or blogs and consider making something in the same vein.
Iterate based on what you most enjoy: Try different formats and observe what audiences like best. But also observe what you enjoy doing -- hopefully they’ll be the same!
Avoid producing videos just because you think they’ll be popular: In the long run, making videos you don’t want to make will most likely lead to frustration.
For companies: Brainstorm ideas that are true to brand.

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