YouTube Creator Academy-Your channel trailer in the course: Foundations for success boot camp- day 4
YouTube Creator Academy-Your channel trailer in the course: Foundations for success boot camp- day 4
First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.
BEST PRACTICES:How can you turn viewers into subscribers? The first thing your unsubscribed viewer will see when they come to your channel is your channel trailer and channel description, so use them to hook in your viewers and turn them into subscribers. Remember, subscribers tend to watch more (which boosts watch time) so you want to make an awesome first impression when viewers first discover your channel.
-Produce a captivating trailer:
Your channel trailer is like a movie trailer - use it as a way to offer a preview of your channel's offerings so viewers will want to subscribe. What should go into it? Think about the unique qualities of your channel, your personality, and why viewers should feel compelled to return. There are many ways to make a channel trailer, but consider starting with something that hooks your viewers in the first few seconds, highlight the best parts of your channel and delivering your key messages. You want to give your viewers a lasting impression, so end with an explicit ask for viewers to subscribe.
-Write an informative channel description:
The channel description is text that conveys key information about your channel - search engines use these words so people can find you. When an unsubscribed viewer comes to your channel, they will see both your channel trailer and channel description to the right of it. When viewers read it, they should have a pretty good idea of what your channel is about and know where to go for more information.
-Lights-Camera-Action:
Before you get started, it is important to plan your video. Think about who your audience is, write your script, and plan your creative.
CHECK YOUR KNOWLEDGE:
1.What key element should you always include in your channel trailer?:A subscribe button.
2.Why is it important to have a channel trailer?:Because channel trailers introduce you to unsubscribed viewers.
3.Your channel description should:Quickly describe your channel, release schedule, and link to more information.
Up next:
-Produce a captivating trailer:
Your channel trailer is like a movie trailer - use it as a way to offer a preview of your channel's offerings so viewers will want to subscribe. What should go into it? Think about the unique qualities of your channel, your personality, and why viewers should feel compelled to return. There are many ways to make a channel trailer, but consider starting with something that hooks your viewers in the first few seconds, highlight the best parts of your channel and delivering your key messages. You want to give your viewers a lasting impression, so end with an explicit ask for viewers to subscribe.
-Write an informative channel description:
The channel description is text that conveys key information about your channel - search engines use these words so people can find you. When an unsubscribed viewer comes to your channel, they will see both your channel trailer and channel description to the right of it. When viewers read it, they should have a pretty good idea of what your channel is about and know where to go for more information.
-Lights-Camera-Action:
Before you get started, it is important to plan your video. Think about who your audience is, write your script, and plan your creative.
Create a script
Writing a script before starting is critical for success. A structure with a clear and captivating message from start to finish can help your trailer get subscribers. Your script refers to the words and images that actually appear on screen, and the sound and music viewers hear. They should all clearly communicate the message of your channel and match its ”look and feel” (i.e., your branding). Your script also tells viewers what to do next - so end with the name of your channel and tell them to watch more videos on your channel!
Draw in your viewer with graphics and music
Graphics are the visual representation of the script. Create a simple, yet consistent background for all of your graphics and grab your channel’s font and style to create individual graphics based on your script. Legibility is key.
When you have the right music, you can emotionally move your viewers. Music keeps viewers engaged and sets the tone and energy. So pick music that is consistent with your script, graphics, and your channel. Why do you think Amazing Phil’s channel trailer sounds like a video game? Check out ready-to-use music in the YouTube audio library.
A successful channel trailer doesn’t need to have a montage of clips - you can use just one or two great clips or even an original shoot. If you use a montage of clips, show the variety of material featured on your channel.
ACTIVITIES:Answer some questionCHECK YOUR KNOWLEDGE:
1.What key element should you always include in your channel trailer?:A subscribe button.
2.Why is it important to have a channel trailer?:Because channel trailers introduce you to unsubscribed viewers.
3.Your channel description should:Quickly describe your channel, release schedule, and link to more information.
Up next:
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